Brightstar Lotto Modernizes Retail and Digital Solutions for Missouri Lottery Game with OMNIA Implementation
Brightstar Lotto PLC (NYSE: BRSL) has announced the launch of its fully-integrated lotto solution, OMNIA, to enhance retail and digital services for the Missouri Lotto under an eight-year agreement. OMNIA seamlessly connects retail and digital lottery channels, aiming to streamline operations and elevate player experiences.
In addition to upgrading the main system, Brightstar will enhance the Missouri Lottery’s digital program with features like Connected Play, second-chance promotions, and a loyalty program. Lester Senior, Executive Director of the Missouri Lotto, expressed excitement about the partnership, highlighting Brightstar’s contributions of over $8.5 billion to public education in the state over three decades.
Scott Gunn, Brightstar’s COO, North America Lottery, emphasized the company’s commitment to supporting the Missouri Lottery in adapting to the evolving lottery landscape. The new solutions are designed to boost operational flexibility and enhance player engagement through innovative approaches. The deployment also includes new retailer equipment such as Merchant Pro S2s, GameTouchTM devices, Digital Menu Boards, and a robust communications network.
Brightstar, a global leader in lottery technology, serves numerous clients worldwide, providing secure and comprehensive solutions. With a strong focus on integrity and service excellence, Brightstar aims to deliver tangible benefits to communities through cutting-edge lottery operations and games.
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About Brightstar
Brightstar is a leading global lottery company known for its innovative solutions, secure technology, and exceptional service. With a strong presence worldwide, Brightstar collaborates with governments and regulators to uphold the highest standards of integrity and responsibility. Employing approximately 6,000 professionals, Brightstar is dedicated to empowering clients, meeting player demands, and creating positive impacts in communities.
Cautionary Statement: This release may contain forward-looking statements regarding Brightstar Lottery PLC and its subsidiaries. Actual results may differ due to various risks and uncertainties. Investors are advised to consider these factors before making decisions.
Contact: Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, [email protected]
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