Kroger Introduces Exclusive Seasonal Coca-Cola Flavor Unavailable at Walmart and Target
Coca-Cola has recently unveiled several holiday season flavors with differing levels of success.
While Coca-Cola’s Sprite has traditionally been cautious with brand extensions, the introduction of new flavors marks a significant shift in strategy. The decision to add cranberry flavor was well-received, but the launch of Sprite Vanilla Frost, initially a Kroger exclusive in 2024, faced mixed reviews. Despite its lukewarm reception, Kroger plans to reintroduce Sprite Vanilla Frost as an exclusive flavor starting this November.
Unlike PepsiCo’s Mountain Dew, which regularly offers a wide array of seasonal flavors across various retailers and restaurant chains, Coca-Cola has maintained a more limited approach to seasonal offerings.