Elon Musk’s X to Shake Up Financial Media With Truth TV Program
Elon Musk’s social media platform, X, is set to disrupt the financial media landscape with a truth television show that enables viewers to buy appealing startups. The program, ‘Going Public,’ becomes part of X’s original programming initiative and is set up to stream live on June 24. X’s new series ‘Going Public’ offers audiences the opportunity to purchase startups featured on the show. This initiative is in line with X’s commitment to empowering smaller investors, a sentiment echoed by Brett Weitz, X’s content chief. The final episode of the show, initially slated for June 13, was postponed after the news leaked online. The producers…
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Elon Musk’s social networks platform, X, is set to interfere with the financial media landscape with a reality TV reveal that permits audiences to purchase promising startups. The show, ‘Going Public,’ becomes part of X’s initial programs initiative and is set up to stream reside on June 24. What Happened: X’s new series ‘Going Public’ provides audiences the opportunity to purchase startups featured on the show. This effort remains in line with X’s commitment to empowering smaller financiers, a belief echoed by Brett Weitz, X’s content chief, earlier this year. The final episode of the program, at first slated for June 13, was delayed after the news dripped online. The producers of ‘Going Public’ revealed that they wished to offer more to the viewers in the live ending. According to the report by Barron’s, this initiative, however, may draw additional scrutiny for X, which has previously been implicated of spreading misinformation on its platform. Also Check Out: Elon Musk Reportedly Slammed Into Scott Bessent ‘Like A Rugby Player’ After Being Called a ‘Fraud’, Trump Said ‘This Is Too Much’ The program belongs to X’s new programs lineup that includes a talk program by Khloé Kardashian and a business program hosted by renowned crypto financier Anthony Pompliano. Darren Marble, co-creator of ‘Going Public,’ described the series as a mix of ‘Shark Tank’ and ‘The Apprentice,’ with a real-time investing element. The show’s producers have boldly claimed that they are ‘rewriting the rules’ of financial media. Today’s Best Finance Deals However, audiences are advised to exercise caution. Dutch Mendenhall and Amy Vaughn, creators of one of the featured startups, are currently under investigation by state and federal regulators, according to Barron’s. Why It Matters: This move by X is a significant step in democratizing investment opportunities, allowing smaller investors to participate in startup funding. The platform’s past issues with misinformation might potentially cast a shadow over this effort. The involvement of startup founders under investigation also raises concerns about the credibility of the investment opportunities presented on the program. Read Next Trump Apparently Calling People To Claim Elon Musk Has Serious Drug Issue: ‘Big-Time Drug Abuser’ Image: Shutterstock/Evolf This content was partially produced with the assistance of AI tools and was reviewed and published by Benzinga editors. © 2025 Benzinga.com. Benzinga does not offer investment advice. All rights reserved.
