Complete list as 9 banks spend over N200bn on advertising, marketing projects
Business banks in Nigeria are dealing with strong competitors from fintech companies and are now committing more funds to advertising, marketing projects.
With severe competition from fintech business, Nigerian banks are investing more on marketing and advertising activities Reliable marketing techniques are important to remain ahead in a time when there are so numerous choices readily available for Nigerians The increased costs is led by Nigerian tier one banks, which consist of Gain access to, UBA, Zenith, and First Bank CHECK OUT: Don’t let joblessness hold you back. The banks surveyed are First Bank, UBA, Fidelity Bank, Zenith Bank, Gain Access To Bank, Warranty Trust Bank, Wema Bank, Stanbic IBTC Bank, and First City Monolith Bank. The banks are: Ecobank Transnational Incorporated, Access Holdings Plc, Zenith Bank Plc, United Bank for Africa Plc, Warranty Trust Holding Company Plc, First Holdco Plc, Fidelity Bank Plc, FCMB Group Plc, Stanbic IBTC Holdings Plc, and Wema Bank Plc.
With major competition from fintech business, Nigerian banks are spending more on marketing and promotional activities Effective marketing methods are crucial to remain ahead in a time when there are so lots of choices available for Nigerians The increased costs is led by Nigerian tier one banks, which consist of Access, UBA, Zenith, and First Bank CHECK OUT: Do not let joblessness hold you back. The banks surveyed are First Bank, UBA, Fidelity Bank, Zenith Bank, Gain Access To Bank, Warranty Trust Bank, Wema Bank, Stanbic IBTC Bank, and First City Monolith Bank. Fidelity Bank: N35.12 billion Fidelity Bank invested more than N35 billion in advertising and other marketing campaigns, suggesting a strong push to raise its profile and complete with tier-1 banks. Banks with highest deposits from consumers Previously, Legit.ng reported that as of December 2024, total consumer deposits in 10 commercial banks noted on the Nigerian exchange had actually increased to N140.97 trillion. The banks are: Ecobank Transnational Incorporated, Access Holdings Plc, Zenith Bank Plc, United Bank for Africa Plc, Warranty Trust Holding Business Plc, First Holdco Plc, Fidelity Bank Plc, FCMB Group Plc, Stanbic IBTC Holdings Plc, and Wema Bank Plc.
