Beyond the Game: Haier Vision for Youth and Sustainability
PARIS, June 8, 2025/ PRNewswire/– In a vibrant step to advance inclusive growth and engage the younger generation, Haier, the world’s No. 1 brand in significant home appliances, officially launched the Haier Fans Cup in Paris, marking a strategic moment in evolving worldwide sports marketing vision of Haier. Held …
PARIS, June 8, 2025/ PRNewswire/– In a vibrant step to advance inclusive development and engage the younger generation, Haier, the world’s No. 1 brand in major home appliances, formally launched the Haier Fans Cup in Paris, marking a tactical moment in progressing global sports marketing vision of Haier. More than a youth competition, the initiative showcased Haier’s vision of utilizing sport as a bridge across generations, geographies, and shared aspirations. A Strategic Sponsorship Anchored in Function Co-hosted by Haier and Open Stade Français, the Haier Fans Cup develops on the tradition of one of France’s most esteemed junior tennis competitions.
PARIS, June 8, 2025/ PRNewswire/– In a vibrant step to advance inclusive growth and engage the more youthful generation, Haier, the world’s No. 1 brand in significant devices, formally introduced the Haier Fans Cup in Paris, marking a strategic moment in developing global sports marketing vision of Haier. More than a youth tournament, the effort showcased Haier’s vision of utilizing sport as a bridge across generations, geographies, and shared aspirations. A Strategic Sponsorship Anchored in Purpose Co-hosted by Haier and Open Stade Français, the Haier Fans Cup builds on the tradition of one of France’s most renowned junior tennis competitions. From eco-conscious devices at worldwide events to inclusive youth competitions like the Haier Fans Cup, each effort contributes to more comprehensive ESG goals, positioning sport as a lorry for addition, wellness, and environmental awareness. Looking Ahead: Structure a Tradition of Motivation and Growth Moving forward, Haier aims to deepen its role at the crossway of sport, innovation, and social value.