Inside Mercuryo’s Strategy to Grow Quick Without Losing Focus
Mercuryo, ranked # 79 on the Sifted 100 list, is rapidly broadening, however has made significant modifications to scale, consisting of moving from self-managed operations to lasting systems.
We stumbled early, undervaluing cultural nuances, however listening to local groups and adjusting got us traction in LatAm and beyond.
How has leadership coaching shaped your role and decision-making as Mercuryo has scaled? Leadership coaching was a game-changer. For me, it was when Mercuryo hit 200 group members and numerous markets. Integration, in contrast, was comparatively simple, however we still had to go to terrific lengths to ensure UX stayed unbroken and consistent throughout the customer experience moving between Journal and Mercuryo. The Journal team were fantastic to work with, it must be said: their understanding of the market, from both a technical and compliance point of view, is second-to-none, and we learned a lot from working with them– and were hopefully able to share some of our own proficiency in return.
We stumbled early, ignoring cultural subtleties, however listening to regional teams and adapting got us traction in LatAm and beyond. How has management coaching shaped your function and decision-making as Mercuryo has scaled? Leadership coaching was a game-changer. For me, it was when Mercuryo struck 200 team members and several markets. It’s difficult to let go, however creators add a lot of worth marshalling the firefighters, not battling the fires. What does the current launch of the Invest card with Ledger and Mastercard represent for Mercuryo’s wider vision in fintech? Spend, a Mastercard crypto debit card, has been a big action in realizing our vision of making crypto and fiat seamless for everyone. Spend is also concrete proof that Mercuryo is more than just middleware for crypto-native services: we’re similarly adept at B2C, which is a vertical that we’re looking to grow further. How do you see Spend shifting consumer behavior around crypto adoption and everyday usability? Spend makes crypto practical and debunks the act of utilizing your ETH to buy coffee or groceries. Integration, in contrast, was relatively easy, however we still had to go to excellent lengths to ensure UX remained consistent and unbroken throughout the client experience moving between Ledger and Mercuryo. The Journal team were great to work with, it must be stated: their knowledge of the market, from both a technical and compliance point of view, is second-to-none, and we found out a lot from working with them– and were ideally able to share some of our own expertise in return.
