Outset PR Reports LATAM Crypto Media Reach Becoming Centralized in Q1 2025 as 73% of Outlets Lost Traffic
The post Outset PR Reports LATAM Crypto Media Reach Becoming Centralized in Q1 2025 as 73% of Outlets Lost Traffic appeared on BitcoinEthereumNews.com. In the first quarter of 2025, Latin America’s crypto media ecosystem had one of its roughest stretches in recent memory. New research study from Beginning PR, an agency known for its data-driven, boutique technique to PR in Web3, shows that 73% of active crypto news outlets in the area saw traffic decrease in Q1 2025. Just six crypto-native publications represented 69% of overall traffic across the crypto-only segment. The report– based on SimilarWeb information from 55 tracked LATAM media sites– paints a stark photo of media contraction. Once-reliable names lost ground, some vanishing from the radar altogether. Remarkably, Bitcoin’s January rally and early-year bullish momentum didn’t equate into sustained audience growth. Rather, a mix of macro headwinds, market corrections, and Google’s March algorithm upgrade created an ideal storm, striking crypto-focused sites hardest– specifically those lacking strong SEO techniques or diversified content designs.
Media Instability Intensifies Amidst Market Chaos In January 2025, Bitcoin briefly rose past $109,000, fueled by institutional inflows and wider optimism around U.S. economic policy. The rally showed short-lived. By February, a wave of exploit-driven panic, meme coin collapses, and unsteady belief pulled the market into a sharp correction. The recession hit the media landscape simply as tough. Advertising spending plans contracted, user interest waned, and Google’s March 2025 algorithm upgrade cleaned presence from numerous LATAM-focused crypto outlets– particularly those counting on out-of-date SEO strategies or thin material. According to Outset PR’s tracking, 21.8% of the 55 kept track of outlets gained traffic in February, while a staggering 78.18% saw declines.
Performance picture of LATAM crypto outlets in February 2025, as reported by Start PR Google’s March Update Develops a Visible Divide March brought more instability– both in media and markets. Bitcoin spent most of the month fluctuating in between $83,000 and $94,000, with modest rebounds …
Finance News Sites Outrank Crypto-Native Brands in Traffic, But Offer Minimal Crypto Depth According to the report, all the leading Latin American media websites with crypto coverage are web websites for finance and general news. Q1 2025 media tier segmentation for LATAM crypto outlets, sourced from Outset PR Together, these 6 outlets drew 4.11 million gos to across the quarter. Strategic Takeaways for LATAM Crypto Media Both the size and impact of Latin America’s crypto media landscape are shrinking– and combining.
Performance picture of LATAM crypto outlets in February 2025, as reported by Outset PR Google’s March Update Develops a Visible Divide March brought more instability– both in media and markets. Start PR information showing March 2025 traffic trends for LATAM crypto media A sharp divide emerged: nimble players enhanced rapidly and adapted, while others continued their down spiral. Finance News Sites Outrank Crypto-Native Brands in Traffic, However Offer Restricted Crypto Depth According to the report, all the leading Latin American media sites with crypto coverage are web portals for financing and general news. Q1 2025 media tier division for LATAM crypto outlets, sourced from Outset PR Together, these six outlets drew 4.11 million gos to across the quarter. Strategic Takeaways for LATAM Crypto Media Both the size and impact of Latin America’s crypto media landscape are shrinking– and consolidating.
